# Brand Management
Latest news and articles about Brand Management
Total: 4 articles found
Reckitt China Scrambles to Disinfect Dettol's Image After ‘Sexist’ Ad Backlash
Reckitt China has issued a formal statement responding to widespread criticism of a Dettol advertising campaign deemed sexist and vulgar. The controversy, centered on themes of female 'purity,' highlights the increasing risks multinational brands face when localized marketing fails to align with modern social values in China.
Tailoring a New Future: The Strategic Pivot of China’s Youngor Group
Youngor Group is shifting its core strategy from financial speculation to industrial brand building under new leadership. By divesting from volatile stocks and acquiring global fashion labels and retail channels, the company aims to transform into a modern, multi-brand apparel powerhouse.
Old Milk, New Problems: Why a Livestreaming Scandal Threatens One of China’s Most Storied Dairies
Tianjin-based Haihe Dairy is facing a reputation crisis after a third-party distributor’s livestreaming error exposed the fragility of its digital expansion strategy. The incident highlights the systemic challenges heritage brands face in managing brand consistency across decentralized e-commerce platforms.
Logitech’s 'Dog' Faux Pas: When Meme Marketing Turns into Brand Arrogance
Logitech China is facing a severe backlash after a marketing video insulted price-sensitive consumers, revealing deep-seated issues in its third-party management and corporate ethics. The incident highlights the dangers of 'outsourcing' brand values to local operators who prioritize viral engagement over consumer respect.