# Brand Management

Latest news and articles about Brand Management

Total: 2 articles found

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Old Milk, New Problems: Why a Livestreaming Scandal Threatens One of China’s Most Storied Dairies

Tianjin-based Haihe Dairy is facing a reputation crisis after a third-party distributor’s livestreaming error exposed the fragility of its digital expansion strategy. The incident highlights the systemic challenges heritage brands face in managing brand consistency across decentralized e-commerce platforms.

SoBiz2026年4月13日 10:28

#Haihe Dairy#Livestreaming E-commerce#Time-Honored Brand

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Technology

Logitech’s 'Dog' Faux Pas: When Meme Marketing Turns into Brand Arrogance

Logitech China is facing a severe backlash after a marketing video insulted price-sensitive consumers, revealing deep-seated issues in its third-party management and corporate ethics. The incident highlights the dangers of 'outsourcing' brand values to local operators who prioritize viral engagement over consumer respect.

NeTe2026年3月27日 08:58

#Logitech#China Market#Consumer Rights