# Brand Strategy

Beyond the Search Bar: China Reimagines the Brand as an 'Intelligent Life Form' in the AI Era

Former Chinese industry official Wang Jiangping outlines a strategic shift from SEO to 'Generative Engine Optimization' (GEO), where brands must integrate into AI cognitive networks to remain visible. This transformation is a key component of China's 2035 'New Industrialization' goals, emphasizing the need for machine-readable brand data and ethical AI governance.