# C-REITs

China’s High-Stakes Retail Pivot: Can Experiential Commerce Save 80 Million Jobs?

China has launched a sweeping nine-department initiative to modernize its retail sector, which supports 80 million jobs, by introducing 'saturation assessments' and financial support like C-REITs. The plan aims to shift the industry toward experiential and digital-first models to combat declining profitability and oversupply in traditional brick-and-mortar formats.