# C2M

JD.com Bets on an AI Consumer Boom: 2025 Named the Year Smart Products Exploded

JD.com executives said 2025 marked a breakout year for AI consumption, with platform searches for “AI” up about 100x and sharp sales gains across smart devices. The company is consolidating AI products under a new business arm, investing in embodied-intelligence firms and leaning on a C2M supply-chain approach to scale consumer AI rapidly.