# CCTV Spring Festival Gala

Robots Invade China’s Spring Festival Gala: A High‑Stakes Pre‑IPO Roadshow

China’s top New Year variety show has become a critical marketing stage for domestic robot start‑ups seeking valuation uplift and orders before IPOs. Three robot companies — Unitree, Magic Atom and Galaxy General — have secured gala roles, prompting industry debate over whether polished performances obscure the tougher work of scaling and commercialization.