# China ecommerce

How Pinduoduo Turned Village Corner Shops into the New Rural Commercial Hubs

Pinduoduo’s 2025 ‘free delivery to villages’ programme channels county-level transfer centres and village pick-up shops to absorb second-leg delivery costs, bringing parcels directly into rural communities. The initiative shortens the logistics ‘last mile’, boosts rural consumption, creates income for village shops and enables farmers to send produce to wider markets, though its long-term viability depends on scaling, subsidy management and addressing high per-parcel costs in dispersed, mountainous areas.