# China food industry
Latest news and articles about China food industry
Total: 3 articles found
Insiders Cash Out as Pickled‑Cabbage Champion Sees Profits Slide by About 70%
Zhu Laoliu’s controlling family and two executives sold about RMB 47.41 million of shares after the company reported multi‑year revenue and profit declines. Net profit fell from RMB 64.04m in 2022 to RMB 18.40m in 2024 and margins have eroded sharply, prompting investor concern and signalling challenges for the pickled‑vegetable maker on the Beijing Stock Exchange.
Xibei’s Chairman Rebuts ‘Two‑Year Broccoli’ Claim, Says Premium Frozen Product Costs 80–120% More
Xibei chairman Jia Guolong has defended the restaurant chain’s use of frozen organic broccoli, saying it is a premium, export‑grade product that costs 80–120% more than ordinary broccoli and is rapidly rotated in stores. He rejected claims that restaurants serve “two‑year‑old” broccoli, noting typical use within weeks and emphasizing quick‑freeze, preservative‑free production and full cold‑chain logistics.
Livestream Smear and Corporate Freefall: How a Social‑Media Feud Pushed Xibei to the Brink
A months‑long dispute between influencer Luo Yonghao and Xibei chairman Jia Guolong over whether Xibei serves ‘‘pre‑made’’ food has driven a severe drop in customers and the planned closure of over 100 stores. The episode spotlights the clout of livestream personalities, gaps in regulation over pre‑made food, and a tightening of platform moderation as China seeks clearer rules for such public confrontations.