# Chinese Consumer Market

Anta’s Multi-Brand Gamble: Niche Labels Surge as Flagship Growth Moderates

Anta Sports reached a record 80.2 billion RMB in revenue, driven by a 59% surge in its niche high-end brands like Descente. Despite a dip in reported profits due to acquisition costs and margin pressure, the company is successfully diversifying away from its core brands to target the premium outdoor market.