# Chinese Multinationals

Beyond White Goods: How Haier’s Ecosystem Strategy is Reshaping the Global Brand Landscape

Haier has maintained its unique status as the world's only IoT Ecosystem brand in the 2026 Kantar BrandZ rankings, rising to 53rd place globally. The company's shift from appliances to a diversified ecosystem of AI-driven services has fueled a brand value of nearly $53 billion and steady financial growth.