# Chinese brands

Moutai Cools the Speculative Bubble: Zodiac “Horse” Release Signals Shift from Investment to Consumption

Moutai’s latest zodiac release, the Horse-year “Ma-Mao,” has seen resale premiums shrink and dealer enthusiasm cool after the company introduced lower-priced and higher-quality dual versions and tightened release controls. The move reflects a deliberate strategy to reposition zodiac bottles from speculative assets toward consumer and collectible products, stabilising prices and emphasising cultural and drinking value.