# Chinese brands
Latest news and articles about Chinese brands
Total: 3 articles found
Moutai Must Stop Chasing 'Easy Money' — True Globalisation Requires Cracking Mainstream Luxury Markets
A SoBiz commentary argues that Moutai's international strategy is too reliant on overseas Chinese communities and therefore risks producing only a veneer of globalisation. To win globally, baijiu makers must target mainstream, high‑end venues and make sustained investments to reshape taste and status among non‑Chinese consumers.
Transsion’s Rough Patch: Memory Shortages and Chinese Rivals Erode the ‘King of Africa’
Transsion Holdings reported sharply weaker 2025 results as surging memory prices and intensified competition from Chinese brands squeezed margins. The company still leads Africa but is losing momentum and must invest heavily and shift strategy to rebuild resilience.
Moutai Cools the Speculative Bubble: Zodiac “Horse” Release Signals Shift from Investment to Consumption
Moutai’s latest zodiac release, the Horse-year “Ma-Mao,” has seen resale premiums shrink and dealer enthusiasm cool after the company introduced lower-priced and higher-quality dual versions and tightened release controls. The move reflects a deliberate strategy to reposition zodiac bottles from speculative assets toward consumer and collectible products, stabilising prices and emphasising cultural and drinking value.