# Consumer Backlash
Latest news and articles about Consumer Backlash
Total: 3 articles found
Reckitt China Scrambles to Disinfect Dettol's Image After ‘Sexist’ Ad Backlash
Reckitt China has issued a formal statement responding to widespread criticism of a Dettol advertising campaign deemed sexist and vulgar. The controversy, centered on themes of female 'purity,' highlights the increasing risks multinational brands face when localized marketing fails to align with modern social values in China.
Dettol’s ‘Purity’ Blunder: When Disinfection Becomes Misogyny in the Chinese Market
Dettol faces a severe public relations crisis in China after an advertisement used sexist language to equate a woman's past relationships with 'pollution.' The incident underscores the growing tension between provocative 'rage-bait' marketing and the rising social consciousness of modern Chinese consumers.
Desperation in the Boardroom: Why OPPO’s Mother’s Day Marketing Meltdown Signals a Deeper Identity Crisis
OPPO's recent Mother's Day ad controversy has highlighted a growing disconnect between the brand and its consumers. The blunder is seen as a symptom of deeper structural anxieties, including declining market share and the failure of its internal chip-making ambitions.