# Counterpoint Research
Latest news and articles about Counterpoint Research
Total: 2 articles found
Technology
Apple’s Pivot to India Gains Momentum as Tata Group Scales iPhone Assembly
Apple is rapidly expanding its manufacturing footprint in India, with domestic conglomerate Tata Group expected to handle up to 15% of iPhone assembly by 2026. This move highlights a massive shift in global supply chains, as India's share of production is projected to quintuple within five years.
NeTe2026年4月15日 07:58
#Apple#iPhone#Tata Group
Technology
Smartphone Recovery Delayed Until Late 2027–Early 2028, Forcing OEMs to Trade Off Cost, Performance and Innovation
Counterpoint Research warns that the smartphone market will not normalise before late 2027 and could stretch into early 2028 as rising storage‑chip costs and weak demand squeeze margins. OEMs are responding by cutting models, delaying launches, optimising high‑end configurations and considering cloud offload to reduce hardware pressure.
NeTe2026年2月4日 01:50
#smartphone market#Counterpoint Research#memory chips