# Dettol

Reckitt China Scrambles to Disinfect Dettol's Image After ‘Sexist’ Ad Backlash

Reckitt China has issued a formal statement responding to widespread criticism of a Dettol advertising campaign deemed sexist and vulgar. The controversy, centered on themes of female 'purity,' highlights the increasing risks multinational brands face when localized marketing fails to align with modern social values in China.

NeTe2026年6月22日 05:38

#Reckitt Benckiser#Dettol#China Marketing

Lively night market scene in a bustling city with illuminated billboards and people.

Business

Dettol’s ‘Purity’ Blunder: When Disinfection Becomes Misogyny in the Chinese Market

Dettol faces a severe public relations crisis in China after an advertisement used sexist language to equate a woman's past relationships with 'pollution.' The incident underscores the growing tension between provocative 'rage-bait' marketing and the rising social consciousness of modern Chinese consumers.

NeTe2026年6月22日 05:38

#Dettol#Reckitt#China Marketing

A vibrant street scene in Nanjing, China during fall, showcasing daily urban life.

Business

Disinfecting the Brand: Dettol Faces Backlash in China Over Sexist 'Purity' Advertising

Dettol is facing a significant PR crisis in China after a clothing disinfectant advertisement used sexist language regarding women's sexual history. The backlash highlights the growing sensitivity of Chinese consumers toward gender-based stereotypes and the risks of using regressive cultural tropes in modern marketing.

SoBiz2026年6月22日 01:38

#Dettol#Marketing Backlash#China Consumer Trends