# Digital Human

Alibaba’s New AI Avatar ‘Xiao Jiu Wo’ Signals the Shift to an All-Encompassing Digital Agent Ecosystem

Alibaba has launched 'Qianwen Xiao Jiu Wo,' a digital human AI assistant capable of performing cross-platform tasks like booking travel and ordering food. This move signals Alibaba's shift toward an integrated 'AI agent' strategy, leveraging its vast ecosystem of apps to outpace competitors in practical AI utility.