# Display Technology

Beyond the Brightness Wars: Hisense Challenges the 'Parameter Trap' in a Shrinking TV Market

Hisense marketing head Liu Weijie has criticized the television industry's obsession with technical specifications, arguing that 'parameter stacking' ignores actual consumer needs. As the Chinese TV market hits a ten-year low, the industry faces a technological deadlock between OLED and Mini LED limitations that requires a fundamental shift in innovation strategy.