# Dong Yuhui
Latest news and articles about Dong Yuhui
Total: 3 articles found
Profit Turnaround for Oriental Selection, but Dong Yuhui’s Shadow Looms Large
Oriental Selection has returned to profit after a turbulent year, driven mainly by steep cost‑cuts and a shift to self‑operated goods, prompting a strong stock market reaction. Yet its recovery is fragile: GMV remains below prior peaks, app membership has declined and the company still depends heavily on Douyin traffic while former anchor Dong Yuhui’s independent operation soars.
Yu Minhong’s Bet: New Oriental and Dongfang Zhenxuan Find Their Footing — But Growth Is Far From Assured
New Oriental and its e‑commerce spinoff Dongfang Zhenxuan both reported mid‑fiscal 2026 results that show operational stabilization and a return to profitability for Dongfang. Their recoveries reflect strategic shifts—de‑personalisation and self‑operated goods for Dongfang, and business‑mix adjustment plus AI investment for New Oriental—but both face significant execution and competition risks before growth can be deemed sustainable.
China’s Livestreaming Star Faces Fresh Food-Safety Storm as ‘Mahuang Chicken’ Claims Unravel
A dispute in Anhui over whether a best‑selling chicken product promoted by Dong Yuhui’s livestreaming account is genuinely the regional "Wanxi Mahuang" bird has escalated into a regulatory probe and renewed scrutiny of the influencer’s supply‑chain controls. The clash highlights broader tensions in China’s fast‑moving livestream commerce between explosive sales growth and fragile provenance verification.