# E-commerce Strategy

The Silicon Crucible: Alibaba’s HappyHorse Joins China’s Brutal AI Video Arms Race

Alibaba has launched its HappyHorse 1.0 video model to challenge ByteDance and Kuaishou in a rapidly maturing Chinese AI market. While technically proficient in short bursts, the model faces stiff competition from established rivals who have already integrated AI video into their massive e-commerce and entertainment ecosystems.