# E-commerce
Latest news and articles about E-commerce
Total: 88 articles found
Logitech’s 'Dog' Faux Pas: When Meme Marketing Turns into Brand Arrogance
Logitech China is facing a severe backlash after a marketing video insulted price-sensitive consumers, revealing deep-seated issues in its third-party management and corporate ethics. The incident highlights the dangers of 'outsourcing' brand values to local operators who prioritize viral engagement over consumer respect.
Alibaba’s Tmall Pivot: The Battle for 'Certainty' in a Saturated E-Commerce Era
Tmall is shifting its 2026 strategy to focus on 'Confirmed Receipts' rather than GMV to combat high return rates and merchant fatigue. By leveraging AI for precision matching and aligning platform KPIs with merchant profitability, Alibaba aims to provide a more stable and cost-efficient environment for premium brands in a saturated market.
The Heavy Toll of 'Involution': Meituan Swings to $3.2 Billion Loss Amid Bitter Delivery Wars
Meituan reported a massive 23.4 billion RMB loss for 2025, swinging from profit as intense domestic competition and 'involution' eroded margins. Despite these losses, the company is maintaining its market dominance while aggressively expanding its international brand, Keeta, into the Middle East and Latin America.
Alibaba’s Xianyu Deploys AI Camera to Frictionless Re-commerce
Alibaba's second-hand platform Xianyu has introduced an AI Camera feature designed to automate the listing process for sellers. By utilizing computer vision and generative AI to identify products and suggest prices, the platform seeks to lower entry barriers and accelerate growth in China's circular economy.