# Generation Z
Latest news and articles about Generation Z
Total: 3 articles found
The War for Talent: China Launches Strategic Recruitment Drive for 2026 Military Elite
China has launched a high-profile multimedia recruitment campaign for its 2026 military academy intake, emphasizing professional prestige and technological innovation. The drive highlights the PLA's urgent need for elite talent as it pivots toward a technology-intensive force structure.
Generation Z at the Launchpad: Inside the PLA Rocket Force’s High-Stakes Drive for Combat Readiness
The PLA Rocket Force is intensifying its training under extreme conditions, utilizing its post-2000s generation of soldiers to master missile launches during simulated nuclear and chemical attacks. This shift toward realistic combat readiness is coupled with an explicit ideological focus on achieving national reunification within the current generation.
How China’s Gen Z Is Rewiring Lunar New Year Spending — From Digital Red Packets to Pet Gift Boxes
China’s Generation Z is transforming Lunar New Year consumption from bulk, family‑oriented shopping into personalised, social and digital rituals. Micro‑paid digital items, pet‑focused gifts, experience tourism and DIY gold‑making exemplify a broader shift toward emotional and social value over material abundance.