# GoPro

The Great Un-shuttering: China's DJI and Insta360 Tighten Global Grip as GoPro Fades

DJI and Insta360 now control 87% of the global handheld camera market as of Q1 2026, according to IDC. While DJI maintains a dominant 65% share, Insta360 is the fastest-growing player at 66% growth, leaving legacy brands like GoPro facing sustained decline.