# Greater China
Latest news and articles about Greater China
Total: 3 articles found
The Price of Intelligence: Why Tim Cook is Dodging Questions on Apple’s Margin Squeeze
Apple's stellar Q2 earnings, marked by an iPhone 17 sales record and a massive rebound in China, were overshadowed by CEO Tim Cook's rare frustration regarding rising memory costs. As 'Apple Intelligence' drives a new wave of hardware upgrades, the company faces significant margin pressure from a tightening global supply chain for advanced semiconductors.
Tim Cook’s China Stop: Apple Turns Its 50th Birthday into a Local Engagement Drive in Chengdu
Tim Cook attended Apple’s 50th anniversary celebration at the Taikoo Li Apple store in Chengdu, joining local artist Li Yuchun and customers. The visit underscores Apple’s strategic focus on Greater China, where sales have outpaced expectations, and balances consumer outreach with impending policy engagement in Beijing.
Apple’s China Revival: iPhone 17 and Price Moves Drive a Breakout Quarter
Apple delivered a strong Q4 driven by iPhone sales and a notable recovery in Greater China, where iPhone revenue rose about 38% to $25.5 billion. Strategic price adjustments, the iPhone 17 product cycle and supply‑chain shifts to India and the US helped the rebound, though sustaining growth will test Apple against fierce local competition and geopolitical risks.