# Hema
Latest news and articles about Hema
Total: 4 articles found
China’s Tech Giants Return to the Produce Aisle: The High-Stakes Evolution of Digital Groceries
China's tech giants and specialty retailers are refocusing on the grocery sector with a new emphasis on supply chain efficiency and profitability. Moving away from the 'growth at all costs' model of the past, players like Meituan, JD.com, and Hema are leveraging data and direct sourcing to capture high-frequency consumer traffic in a maturing market.
Coconut Water’s Credibility Crisis: Isotope Tests, New Standards and a Market Built on Cheap Substitutes
Recent isotope tests and a new industry standard have exposed widespread adulteration in China’s coconut‑water market, implicating major brands. Gaps in domestic forensic databases and economic incentives for substitution mean detection is improving but legal enforcement and consumer trust remain fragile.
How China’s ‘Black Strawberry’ Is Challenging the Cherry’s Lunar New Year Crown
Black strawberries have erupted into China’s Lunar New Year fruit market, driven by scarcity, distinctive appearance and social-media buzz, challenging imported Chilean cherries whose prices have weakened. Improved greenhouse techniques and colourful gift-box packaging have helped domestic strawberries move from niche novelty to mainstream seasonal contender.
Alibaba’s Qianwen Extends Lunar New Year Free-Order Cards as Demand Overwhelms Delivery Capacity
Alibaba’s Qianwen extended its Spring Festival 25-yuan free-order card validity to February 28 after demand outpaced expectations, and widened eligibility to include meals, fresh produce and New Year goods via Tmall and Hema. Heavy user participation has strained merchant and flash-delivery capacity, leaving many unable to place orders and exposing the logistics limits behind a high-profile promotional push.