# Honda
Latest news and articles about Honda
Total: 3 articles found
Honda’s Great China Retrenchment: A Legacy Giant Navigates the EV Abyss
Honda is facing a dramatic decline in China, with sales falling 60% since 2020 and factory utilization dropping to unsustainable levels. In response, the Japanese automaker is consolidating production and, in a historic first, exporting China-made electric vehicles back to the Japanese market to leverage more efficient production chains.
The Twilight of the Titans: Sony and Honda Shelve AFEELA as China Seizes Global Auto Crown
Sony and Honda have reportedly halted their ambitious AFEELA electric vehicle project as Honda recalibrates its global strategy. The move coincides with Chinese automakers officially surpassing Japan in global sales, signaling a major power shift in the automotive industry.
Honda Pulls Back on North American EV Push, Warns of FY2026 Loss After Strategic Reassessment
Honda has cancelled development and planned North American launches of three battery-electric models following a strategic reassessment, and expects a consolidated loss in fiscal 2026. The decision reflects mounting industry pressure over EV profitability, competitive disruption and shifting market conditions, with immediate consequences for suppliers and regional production plans.