# Honda
Latest news and articles about Honda
Total: 6 articles found
The Sun Sets on a Golden Era: Japan’s Automotive Giants Face a Brutal Reckoning
Japanese automakers have entered a period of historic financial decline, with Honda reporting its first net loss in nearly 70 years. The crisis is driven by a collapse in Chinese market share and a slow transition to electric vehicles, compounded by global geopolitical instability.
Victory at the Margins: The Industrial Anxiety Behind China’s Racing Triumphs
While Zhang Xue secures historic racing victories for Chinese motorcycles, the broader industry remains trapped in a low-margin cycle. Despite record export volumes, Chinese manufacturers struggle with a lack of core technology, a massive R&D gap compared to giants like Honda, and a reputation for low-cost products.
Tech Giants Gain Ground as Legacy Automakers Bleed in the EV Transition
Huawei's luxury Zunjie S800 has crossed 17,000 deliveries, marking a win for tech-led automotive ventures, while Honda projects a massive 500 billion yen EV-related loss for FY2026. As China's NEV penetration exceeds 54%, regulators are pivoting toward stricter safety management for the maturing industry.
Honda’s Great China Retrenchment: A Legacy Giant Navigates the EV Abyss
Honda is facing a dramatic decline in China, with sales falling 60% since 2020 and factory utilization dropping to unsustainable levels. In response, the Japanese automaker is consolidating production and, in a historic first, exporting China-made electric vehicles back to the Japanese market to leverage more efficient production chains.
The Twilight of the Titans: Sony and Honda Shelve AFEELA as China Seizes Global Auto Crown
Sony and Honda have reportedly halted their ambitious AFEELA electric vehicle project as Honda recalibrates its global strategy. The move coincides with Chinese automakers officially surpassing Japan in global sales, signaling a major power shift in the automotive industry.
Honda Pulls Back on North American EV Push, Warns of FY2026 Loss After Strategic Reassessment
Honda has cancelled development and planned North American launches of three battery-electric models following a strategic reassessment, and expects a consolidated loss in fiscal 2026. The decision reflects mounting industry pressure over EV profitability, competitive disruption and shifting market conditions, with immediate consequences for suppliers and regional production plans.