Latest news and articles about IP Licensing
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Hunan-based toy manufacturer Sunny & Sandy is disrupting the 2026 World Cup merchandise market by offering officially licensed mascot figurines for as little as 9.9 RMB. Leveraging a daily production capacity of one million units and a Hong Kong IPO filing, the company aims to export its high-volume, low-cost 'Mixue Bingcheng' business model to global consumers.
