# IP Licensing
Latest news and articles about IP Licensing
Total: 2 articles found
Beyond the Pitch: How China’s Manufacturers Are Re-Engineering the World Cup Supply Chain
Chinese manufacturers are seeing a fourfold increase in orders for the 2026 World Cup, driven by the tournament's expansion and a surge in domestic brand participation. The industry is undergoing a structural shift toward automation and IP-driven high-value products, moving beyond low-cost mass production to maintain its 70% global market share.
The $1.40 World Cup: How a Chinese 'Ultra-Value' Model is Disrupting Global Sports Merchandising
Hunan-based toy manufacturer Sunny & Sandy is disrupting the 2026 World Cup merchandise market by offering officially licensed mascot figurines for as little as 9.9 RMB. Leveraging a daily production capacity of one million units and a Hong Kong IPO filing, the company aims to export its high-volume, low-cost 'Mixue Bingcheng' business model to global consumers.