# IP Monetization
Latest news and articles about IP Monetization
Total: 2 articles found
Business
The $1,200 Toy Box: Pop Mart’s Move into Home Appliances Sparks Pre-Sale Resale Frenzy
Chinese toy giant Pop Mart is launching a limited-edition LABUBU-themed refrigerator that has seen secondary market prices surge by 60% before its official release. The frenzy highlights a shift in Chinese consumer trends where brand IP and emotional value take precedence over functional utility in household appliances.
NeTe2026年4月27日 18:58
#Pop Mart#LABUBU#Consumer Trends
Business
From Pixels to Plastic: Tencent’s Honor of Kings Enters the High-Stakes World of Trading Cards
Tencent is expanding its Honor of Kings franchise into the physical trading card market through a strategic partnership with industry leader Kayou. Meanwhile, mid-tier publisher Hero Games faces a crucial test with its latest update, and South Korea’s Krafton suffers a major setback in its attempt to diversify the PUBG brand.
NeTe2026年3月31日 23:28
#Tencent#Honor of Kings#Kayou