# IP Monetization

From Pixels to Plastic: Tencent’s Honor of Kings Enters the High-Stakes World of Trading Cards

Tencent is expanding its Honor of Kings franchise into the physical trading card market through a strategic partnership with industry leader Kayou. Meanwhile, mid-tier publisher Hero Games faces a crucial test with its latest update, and South Korea’s Krafton suffers a major setback in its attempt to diversify the PUBG brand.