# IP Monetization
Latest news and articles about IP Monetization
Total: 4 articles found
From Frenzy to 'Pit Stop': Pop Mart Faces the Limits of the Blind Box Boom
Pop Mart is experiencing a cooling trend as new product launches fail to meet previous hype levels and online sales dip. The company is pivoting toward a 'maintenance' strategy and diversifying into jewelry and theme parks to offset the slowing growth of its core blind box business.
Pop Mart’s Digital Retreat: Why the Blind Box King Failed the Gaming Test
Pop Mart is shutting down its self-developed mobile game 'Dream Home' following a 120 million RMB loss, signaling a significant setback in its strategy to expand into digital entertainment. The closure highlights the difficulties physical IP giants face when attempting to navigate the technical and operational complexities of the competitive mobile gaming market.
The $1,200 Toy Box: Pop Mart’s Move into Home Appliances Sparks Pre-Sale Resale Frenzy
Chinese toy giant Pop Mart is launching a limited-edition LABUBU-themed refrigerator that has seen secondary market prices surge by 60% before its official release. The frenzy highlights a shift in Chinese consumer trends where brand IP and emotional value take precedence over functional utility in household appliances.
From Pixels to Plastic: Tencent’s Honor of Kings Enters the High-Stakes World of Trading Cards
Tencent is expanding its Honor of Kings franchise into the physical trading card market through a strategic partnership with industry leader Kayou. Meanwhile, mid-tier publisher Hero Games faces a crucial test with its latest update, and South Korea’s Krafton suffers a major setback in its attempt to diversify the PUBG brand.