# Jia Guolong
Latest news and articles about Jia Guolong
Total: 9 articles found
Xibei’s Founder Abandons Personal Branding as Chain Braces for Heavy Losses and Store Closures
Xibei founder Jia Guolong said he will stop cultivating a personal brand and return to frontline operations as the group forecasts more than RMB 600 million in losses and prepares to close about 30% of its stores. New investors have increased the company's registered capital modestly, signalling both concern and continued faith in the chain’s underlying assets.
Crisis Lifeline: Xibei Secures A‑Round Backing from Restaurant Veteran Zhang Yong and Ex‑Alibaba Partner Hu Xiaoming as It Seeks a Comeback
Xibei has completed an A‑round capital increase led by investors including Xinrongji founder Zhang Yong and former Alibaba partner Hu Xiaoming, after a reputation crisis and the closure of roughly 100 stores. The funding is intended to stabilise cash flow, bolster supply‑chain capability and potentially preserve a path to a future IPO, but substantial governance and brand repair work remains.
A Founder’s Fight with Public Perception: Why Xi Bei’s 102 Store Closures Are More Than an Influencer Feud
Xi Bei will close 102 stores and lay off about 4,000 workers as it faces over RMB 600 million in projected losses, a crisis compounded by a public feud between founder Jia Guolong and influencer Luo Yonghao. The dispute highlights how consumer perceptions, amplified online, can inflict severe damage on dining chains already facing a broad consumption downturn and dimming IPO prospects.
Xibei’s Chairman Rebuts ‘Two‑Year Broccoli’ Claim, Says Premium Frozen Product Costs 80–120% More
Xibei chairman Jia Guolong has defended the restaurant chain’s use of frozen organic broccoli, saying it is a premium, export‑grade product that costs 80–120% more than ordinary broccoli and is rapidly rotated in stores. He rejected claims that restaurants serve “two‑year‑old” broccoli, noting typical use within weeks and emphasizing quick‑freeze, preservative‑free production and full cold‑chain logistics.
Xibei’s Retreat: How a Social-Media Feud Exposed a Chinese Chain’s Fragile Economics
A public feud between Xibei founder Jia Guolong and influencer Luo Yonghao has coincided with a sharp operational retrenchment at Xibei, which plans to shutter 102 stores after reporting a 50% drop in January sales. The episode highlights how reputational attacks over alleged use of pre‑prepared ingredients can amplify real economic fragility in China’s full‑service restaurant sector.
Weibo Ban and Store Closures: Public Feud Pushes Xibei into Survival Mode
A public confrontation between Xibei chairman Jia Guolong and influencer Luo Yonghao has coincided with a sharp revenue slump and the planned closure of about 30% of Xibei outlets. Weibo muted both men's accounts amid accusations of slander and doxxing, underscoring the reputational and political sensitivity of high‑profile public disputes in China.
Muted on Weibo: Xibei’s CEO and Critic Luo Yonghao Silenced as Pre‑made Food Row Reignites
A renewed online confrontation between Xibei founder Jia Guolong and critic Luo Yonghao led to both of their Weibo accounts being muted, spotlighting the deep reputational damage suffered by Xibei after allegations about reliance on central‑kitchen processing. The dispute highlights a wider problem: regulatory definitions of "pre‑made" food have not translated into consumer understanding, leaving firms exposed to trust shocks and prompting calls for clearer, consumer‑facing standards.
Xibei’s Retreat: How a Viral Roast Exposed Deeper Faultlines in China’s Casual‑Dining Sector
Xibei has closed about 120 stores and faces losses surpassing 500 million yuan after a trust crisis over its use of pre‑prepared ingredients was amplified by a viral post from internet personality Luo Yonghao. The shutdowns reflect deep structural pressures in China’s casual‑dining sector — high rents, falling per‑meal spending and fragile brand trust — rather than a single cause.
How a Public Feud and Hardline Founder Pushed Xibei From IPO Hope to Cash Burn
Xibei’s founder‑led confrontation with online critics and a string of emotionally driven operational moves have coincided with steep closures, large losses and damaged investor confidence. The company’s heavy couponing, labour cost increases and disrupted supply chain have burned cash without restoring customer trust, leaving its IPO ambitions in jeopardy.