# Jinmailang

Latest news and articles about Jinmailang

Total: 2 articles found

Top-down view of instant noodle cup with vibrant dehydrated ingredients ready for cooking.

Slippery Marketing: Why Jinmailang’s 'Hand-made' Trademark Backfired in China’s Noodle Wars

Jinmailang is facing a severe backlash after it was revealed that its 'Hand-made' noodles were actually factory-produced, with the term used only as a deceptive trademark. The scandal comes at a critical time for the company, which is suffering from sharp revenue declines and a failed eight-year quest to go public.

SoBiz2026年4月17日 05:28

#Jinmailang#Instant Noodles#Consumer Rights

Indonesian female teachers in traditional dress standing indoors, showcasing cultural clothing.

Business

Slippery Slope: Why Trademark Scandals and Sinking Sales Are Choking China’s Instant Noodle Giant

Jinmailang, a major player in China’s instant noodle industry, is facing a dual crisis of deceptive trademark claims and a nearly 30% drop in annual revenue. As competitors like BaiXiang seize market share, Jinmailang’s reliance on misleading volume claims has triggered legal scrutiny and consumer backlash, threatening its long-stalled IPO plans.

SoBiz2026年4月7日 04:58

#Jinmailang#Instant Noodles#China FMCG