# Jonathan Ive

Maranello’s Silent Gamble: Why Ferrari’s ‘Apple-Inspired’ EV Has Investors Shuddering

Ferrari's stock tumbled after the debut of the 'Luce,' its first all-electric vehicle designed by ex-Apple visionary Jony Ive. The model's departure from traditional supercar aesthetics toward a minimalist, five-seat family layout has sparked fears that the brand is diluting its mechanical heritage and exclusivity.