# Lunar New Year
Latest news and articles about Lunar New Year
Total: 15 articles found
JD Pumps More Than ¥1.3bn into Frontline Pay as E‑commerce Faces Cost and Reputation Pressures
JD.com has allocated over ¥1.3 billion in subsidies for frontline employees, a move that supports delivery and warehouse staff amid weak consumer demand and reputational pressure. The measure protects service capacity and signals responsibility, but it also raises questions about margin impact and whether the boost will be temporary or structural.
Queues at Beijing Gold Counters Tell Two Tales: Panic Sellers and Contrarian Buyers
A surge of retail selling and buying at Beijing’s Caibai gold counters on February 3 highlighted the sharp volatility in gold prices: domestic spot rates hovered around ¥1,070–¥1,082 per gram while international quotes fell from near $5,500/oz to about $4,700/oz before a partial rebound. Banks and wealth managers warned of continued turbulence and advised risk-management strategies, even as many ordinary investors both locked in quick profits and cut losses.
Schools Link by Video to Border Troops for Lunar New Year — A Soft Push for National‑Defence Education
Ahead of the Lunar New Year, schools in several Chinese provinces held synchronized flag‑raisings and video calls with border troops to send greetings and provide national‑defence education. Coordinated by veterans' affairs and military liaison offices, the events mix human stories of frontier hardship with civic ritual to foster patriotism and familiarity with military service among pupils.
Brokers See A‑share Cooldown Before Lunar New Year, but February Rotation Could Reignite Gains
Ten Chinese brokerages expect a near‑term cooling in A‑share sentiment ahead of the Lunar New Year, driven by holiday flows, ETF redemptions and firmer U.S. rate expectations after the Fed nomination. Most see corrections as limited and anticipate a post‑holiday rebound, with February characterized by faster sector rotation toward larger, quality and cyclical names.
Alipay’s Lunar New Year Drive Adds a ‘Health Fu’ — Ant’s Mascot Hands Out New Red Packets as Platforms Battle for Holiday Attention
Alipay will start its 2026 Lunar New Year "collect‑fu" campaign on February 3 and is introducing a new "Health Fu" red packet distributed by Ant Group’s mascot, Ant Afu. The addition refreshes the platform’s seasonal engagement playbook and ties holiday promotions to health themes that can support product cross‑selling while smoothing regulatory optics.
Moutai Rally: Shares Jump as 'Feitian' Bottles Tighten Ahead of Lunar New Year
Kweichow Moutai shares jumped over 7% as prices for its Feitian bottles rose ahead of the Lunar New Year. The move appears driven by retailers’ pre‑holiday stocking and Moutai’s deliberate allocation strategy rather than a sudden surge in consumer demand.
Red Envelopes as Weapons: China’s Tech Giants Gamble Big to Buy AI Users This Lunar New Year
China’s tech giants are reviving Lunar New Year cash giveaways to accelerate AI app adoption: Tencent’s Yuanbao will distribute 1 billion yuan, Baidu’s Wenxin 500 million yuan, and ByteDance is showcasing its cloud under the Spring Gala. The tactics expose a strategic split—consumer subsidies to buy attention versus infrastructure plays to win enterprise customers—and highlight the fragility of changing user habits with cash alone.
Alipay Issues Tap‑to‑Send 'Red Envelope' Card — A Physical Key to Fee‑Free Lunar New Year Gifting
Alipay launched a physical 'tap' red‑envelope card on Jan 29 that lets users send and receive digital red packets by tapping their phones, with zero fees. The card is a marketing and engagement play aimed at converting offline gifting rituals into sustained digital payments activity, while raising routine security and data‑privacy considerations.
How China’s Gen Z Is Rewiring Lunar New Year Spending — From Digital Red Packets to Pet Gift Boxes
China’s Generation Z is transforming Lunar New Year consumption from bulk, family‑oriented shopping into personalised, social and digital rituals. Micro‑paid digital items, pet‑focused gifts, experience tourism and DIY gold‑making exemplify a broader shift toward emotional and social value over material abundance.
Tencent and Baidu Spray RMB1bn and RMB500m in Lunar-New-Year Red Packets to Push AI Adoption
Tencent has pledged RMB1 billion in Lunar-New-Year cash red packets via its Yuanbao app, and Baidu followed with a RMB500 million giveaway tied to its Wenxin AI assistant. The promotions are designed to drive engagement, accelerate AI adoption and cement payment and app ecosystems, but they carry costs and regulatory and long-term monetization risks.
Apple Slashes iPhone Air Price by ¥2,500 in China as Tmall New‑Year Sale Kicks Off
Apple will cut the price of the 256GB iPhone Air from ¥7,999 to as low as ¥5,499 during Tmall’s Lunar‑New‑Year sale, a ¥2,500 drop driven by an official price cut plus advertised national rebates. The move, alongside recent promotions on Pro models, indicates Apple is using more aggressive discounting to navigate a price‑sensitive and highly competitive Chinese smartphone market.
Apple Cuts iPhone Air Price by Rmb2,500 in China’s Tmall New‑Year Sale — A Tactical Push to Stimulate Demand
Apple will slash the 256GB iPhone Air price in China’s Tmall New Year festival from Rmb7,999 to Rmb5,499 through an official Rmb2,000 cut plus a national subsidy, part of broader discounts across its product range. The move highlights Apple’s tactical use of platform promotions to stimulate demand amid fierce competition from domestic rivals and a maturing smartphone market.