# Lunar%20New%20Year
Latest news and articles about Lunar%20New%20Year
Total: 50 articles found
Chinese Navy Unit Upgrades Family Housing Ahead of Lunar New Year to Boost Morale
A navy brigade in China’s Eastern Theater Command has refurbished temporary family housing and outdoor play areas ahead of the Lunar New Year, easing earlier shortages that forced families to stagger visits. The upgrades—featured in a SoMi report—aim to boost morale, retention and the everyday well‑being of servicemen posted away from home.
China Mobile Leans on Celebrity Charm to Sell ‘A Better Network’ Ahead of Lunar New Year
China Mobile has launched a Lunar New Year–timed promotional campaign featuring actor Wang Yaoqing to highlight network stability and user experience. The ad aims to reassure subscribers that China Mobile can handle seasonal traffic peaks and to translate large-scale network investment into everyday consumer benefits.
Xi Reviews Troops by Video, Urges Holiday Vigilance and Combat-Ready Training
Xi Jinping conducted a video inspection of multiple PLA units on 10 February, delivering Lunar New Year greetings while urging sustained combat readiness and praising recent political rectification and anti-corruption efforts. The outreach highlights the Chinese leadership’s dual focus on tighter Party control and accelerating multi-domain military capability.
Xi Conducts Pre‑New Year Video Inspection of PLA, Spotlighting High‑Tech Units and Readiness
Xi Jinping conducted a nationwide video inspection of the PLA on February 10, reviewing readiness across land, sea, air, rocket, space, cyber and logistics units and offering Lunar New Year greetings. The exercise underscores Beijing’s focus on joint, high‑technology capabilities and centralized civilian control of the military.
Ahead of Lunar New Year, Xi Uses Video Inspection to Showcase Multi‑Domain Military Readiness
Xi Jinping conducted a video inspection of PLA units on February 10 ahead of the Lunar New Year, addressing conventional and specialised forces and highlighting readiness across land, sea, air, space and cyber domains. The event served both as domestic reassurance and an international signal about China’s integrated military capabilities and logistics preparedness.
Gansu Troupe Brings Lunar New Year Pageant to Nairobi, a Quiet Moment of Sino‑African Cultural Diplomacy
A cultural troupe from China’s Gansu province performed a Lunar New Year show at Nairobi’s national theatre on February 9, part of a broader Chinese festival tour in Africa. The visit illustrates how provincial cultural missions are being used as a low‑cost tool of soft power to support broader Sino‑African ties and public diplomacy.
PLA Spokesman Uses Lunar New Year Greeting to Stress Readiness as China Enters New Five‑Year Era
China’s defence ministry used a Lunar New Year message to blend traditional festival greetings with muscular military metaphors, stressing PLA readiness as Beijing enters a new five‑year planning period. The statement serves both domestic morale and external signaling on continuity in defence modernization.
Game Science Stews a New PR Recipe: A High‑Fidelity ‘Cooking’ Teaser Reframes Black Myth’s IP Play
Game Science released a six‑minute real‑time Lunar New Year video for Black Myth: Zhong Kui that eschews gameplay in favour of a high‑fidelity kitchen vignette. The short serves as both a technical showcase and a deliberate IP‑building exercise, leveraging the commercial success and reusable technology of Black Myth: Wukong to sustain attention while development continues.
Maotai Soars as Mid‑Tier Liquor Plummets: How China’s New‑Year Spirits Trade Is Splitting Along Channel Lines
As Lunar New Year approaches, premium Feitian Maotai has seen a sharp price rise and rapid sell‑outs, while some regional and mid‑range baijiu brands crashed after sudden factory releases. Instant‑retail platforms such as Meituan are undercutting traditional alcohol shops, pushing merchants to prioritize cash preservation and minimal stocking over speculative inventory plays.
Snow, Sand and Steeds: How Chinese Border Troops Ride into the Lunar New Year
In Xinjiang’s remote northwest, a Chinese border unit relies on military horses to patrol harsh terrain during the Lunar New Year period. The patrol—through sand ridges, marshes and blizzard—highlights the continued operational value of horses, the human cost of frontier service and Beijing’s messaging about persistent readiness.
On China's 'Snow Island': How Soldiers at 5,300m Keep the Border Ready
A recent visit to the Chagola outpost on the Tibetan Plateau highlights the PLA's use of high-altitude garrisons to project steady border presence. Soldiers endure extreme weather, training intensively and remaining on duty through major holidays to sustain deterrent capability and reassure both domestic and regional audiences.
JD Pumps More Than ¥1.3bn into Frontline Pay as E‑commerce Faces Cost and Reputation Pressures
JD.com has allocated over ¥1.3 billion in subsidies for frontline employees, a move that supports delivery and warehouse staff amid weak consumer demand and reputational pressure. The measure protects service capacity and signals responsibility, but it also raises questions about margin impact and whether the boost will be temporary or structural.