# MacBook Air
Latest news and articles about MacBook Air
Total: 2 articles found
Apple Cuts iPhone Air Price by Rmb2,500 in China’s Tmall New‑Year Sale — A Tactical Push to Stimulate Demand
Apple will slash the 256GB iPhone Air price in China’s Tmall New Year festival from Rmb7,999 to Rmb5,499 through an official Rmb2,000 cut plus a national subsidy, part of broader discounts across its product range. The move highlights Apple’s tactical use of platform promotions to stimulate demand amid fierce competition from domestic rivals and a maturing smartphone market.
Apple Slashes Prices in China: iPhone Air Sees Record RMB 2,500 Cut in Tmall New‑Year Blitz
Apple has initiated a major New‑Year promotion in China via its Tmall flagship, cutting up to RMB 2,500 from the iPhone Air’s launch price and offering discounts across Macs, iPads and accessories. The sale — timed for Lunar New Year and supported by limited stock allocations — signals aggressive channel management and highlights the Chinese market’s growing price sensitivity and the role of eSIM adoption in Apple’s local strategy.