# Male Idols

Hormones and Hanfu: The High-Stakes Business of China’s ‘Male Dog’ Theater

China’s Gonggou Theater has achieved massive commercial success by targeting female consumers with a blend of male physical appeal and traditional culture, though it faces significant regulatory risks. Led by a former elite dancer, the troupe’s data-driven, 'light-asset' model has secured a 10% share of the national dance market while inviting scrutiny for its 'edge-pushing' content.