# Marketing Scandal
Latest news and articles about Marketing Scandal
Total: 3 articles found
Slippery Marketing: Why Jinmailang’s 'Hand-made' Trademark Backfired in China’s Noodle Wars
Jinmailang is facing a severe backlash after it was revealed that its 'Hand-made' noodles were actually factory-produced, with the term used only as a deceptive trademark. The scandal comes at a critical time for the company, which is suffering from sharp revenue declines and a failed eight-year quest to go public.
Desperate Measures: Magnum’s Marketing Blunder Lifts the Veil on a Troubled Independence
Magnum ice cream is facing intense backlash in China over a suggestive 'ballet-themed' advertisement, highlighting a deeper crisis as the brand's profits halved following its spin-off from Unilever. The controversy underscores the tension between Magnum's premium positioning and its desperate attempts to maintain market share amidst rising costs and a shift in Chinese consumer behavior toward cheaper alternatives.
Milk and Innuendo: The Fall of a Chinese 'Time-Honored' Dairy Brand in the Live-Streaming Jungle
Tianjin Haihe Dairy has terminated its relationship with a third-party distributor after a viral live-stream used sexual innuendo to sell milk. The scandal has sparked a national debate over the lack of oversight in live-stream e-commerce and the reputational risks facing China’s legacy state-owned brands.