# Media Empowerment

Beyond the Newsroom: Beijing Enlists Media as 'Co-Builders' of the Business Environment

Beijing is redefining the role of media in its economic strategy, transitioning state-affiliated outlets into 'co-builders' of the city's business environment to better integrate culture, commerce, and tourism. The initiative aims to move beyond simple policy announcements toward a 'partner-style' service model that fosters long-term market vitality and brand building.