# Media Strategy
Latest news and articles about Media Strategy
Total: 2 articles found
Technology
Shanghai’s Digital Diplomacy: The 2026 Gala and China’s New Narrative Frontier
Shanghai hosted the 2026 Internet Quality Content Creation Gala, signaling its ambition to become a global hub for the creator economy and digital storytelling. The event highlights a strategic pivot toward using independent digital creators to enhance China's soft power and cultural exports.
NeTe2026年5月31日 20:08
#Shanghai#Creator Economy#Soft Power
World
Fading Memories, Modern Screens: China’s New Media Strategy for Rebranding the Korean War
China’s new documentary 'Military Uniform Photos' marks a strategic shift toward human-centric storytelling to preserve Korean War legacies. By combining social media campaigns with intimate micro-narratives, state media is successfully rebranding historical propaganda for a younger, digital-native generation.
SoMi2026年3月24日 12:11
#China#Korean War#Propaganda