# Mercedes
Latest news and articles about Mercedes
Total: 2 articles found
BMW’s Big China Price Cuts Signal a Tactical Retreat as BBA Confronts Electrification and Local Competition
BMW has instituted sweeping price cuts on 31 models in China, with steep reductions across its lineup and entry prices at historic lows. The adjustments, echoed by Mercedes and Audi, reflect immediate inventory pressures and a longer-term market shift as electric, software-centric Chinese rivals erode the premium once enjoyed by German marques.
Jensen Huang Takes NVIDIA’s Driving Stack for a Spin: 22 Minutes of Hands‑Off City Driving in San Francisco
NVIDIA CEO Jensen Huang completed a 22‑minute, hands‑off ride in a Mercedes‑CLA running MB.DRIVE ASSIST PRO, a production L2 system built with NVIDIA’s DRIVE AV stack and Alpamayo 1. The demonstration showcases NVIDIA’s evolution from chipmaker to provider of integrated driving software, simulation and AI models, while highlighting the remaining limits of L2 systems and the challenge of scaling to diverse, long‑tail driving scenarios.