# Middle Class Consumption
Latest news and articles about Middle Class Consumption
Total: 2 articles found
The Bursting of the Afterlife Bubble: China’s ‘Funeral Moutai’ Faces a Grim Reality
Fu Shou Yuan, China’s leading funeral services provider, is facing a severe financial crisis as burial plot prices and sales volumes collapse. The downturn reflects a significant cultural and economic shift as China's middle class moves away from extravagant traditional burials toward affordable and eco-friendly alternatives.
Ritual Over Convenience: China’s Gemilai Chases IPO as Middle-Class Coffee Culture Peaks
Gemilai, a leading Chinese coffee machine manufacturer, has filed for an IPO in Hong Kong following a massive 61.7% revenue jump driven by the middle-class demand for professional home-brewing equipment. Despite its success, the company faces risks due to its heavy reliance on high-maintenance semi-automatic machines which may eventually lose favor to more convenient automated alternatives.