# NCSOFT

Jensen Huang in Seoul: NVIDIA’s High-Stakes Bet on Gaming as the Laboratory for Physical AI

NVIDIA CEO Jensen Huang’s visit to South Korea highlights a strategic pivot toward 'embodied AI,' using high-fidelity gaming simulations to train future robotics. By partnering with local giants like Krafton and NCSOFT while securing ties with Hyundai and SK, Huang is positioning the gaming industry as the essential sandbox for the next phase of physical-world artificial intelligence.