# Premiumization

Losing the Fizz: Why Carlsberg’s Chinese Growth Engine is Stalling

Chongqing Brewery, the Chinese flagship for Carlsberg, has dropped to fifth place among China's top brewers as core operating profits decline despite a headline increase in net income. The company is now pivoting toward a 1-liter premium bottle strategy to combat a saturated market and a revitalized challenge from domestic rival Yanjing Brewery.