# Pricing Strategy
Latest news and articles about Pricing Strategy
Total: 3 articles found
The Spirit of Control: Kweichow Moutai Reclaims Its Pricing Power Amid Market Deflation
Kweichow Moutai has implemented its first synchronized ex-factory and retail price hike in eight years, signaling a major strategic shift toward direct-to-terminal sales. The move aims to stabilize the brand's perceived scarcity and protect the broader luxury spirits market from a deflationary spiral.
Moutai’s Double-Edged Hike: Why China’s National Liquor is Defying a Souring Market
Kweichow Moutai has ended an eight-year price freeze by raising the retail price of its flagship Feitian liquor to 1,539 RMB. The move aims to reclaim profit from distributors and curb market speculation while signaling the brand's unique resilience in a struggling economy.
Liquid Gold: Moutai Breaks Eight-Year Silence with Strategic Price Hike
Kweichow Moutai has increased the retail price of its flagship liquor to 1,539 RMB, marking its first such adjustment since 2018. The move aims to reclaim profit margins from the secondary market and signals confidence in high-end consumption despite economic challenges.