# Property Crisis

A Rare Vote of Confidence: Longfor’s Major Shareholders Bet on Talent Amid China's Property Gloom

Major shareholders of Longfor Group have donated 100 million shares to an employee trust to incentivize core talent during the real estate industry's downturn. This move, valued at roughly HK$740 million, highlights a strategic commitment to long-term stability and internal alignment as the company navigates China's challenging property market.