# Reckitt Benckiser
Latest news and articles about Reckitt Benckiser
Total: 2 articles found
Business
Reckitt China Scrambles to Disinfect Dettol's Image After ‘Sexist’ Ad Backlash
Reckitt China has issued a formal statement responding to widespread criticism of a Dettol advertising campaign deemed sexist and vulgar. The controversy, centered on themes of female 'purity,' highlights the increasing risks multinational brands face when localized marketing fails to align with modern social values in China.
NeTe2026年6月22日 05:38
#Reckitt Benckiser#Dettol#China Marketing
Business
Disinfecting the Brand: Dettol Faces Backlash in China Over Sexist 'Purity' Advertising
Dettol is facing a significant PR crisis in China after a clothing disinfectant advertisement used sexist language regarding women's sexual history. The backlash highlights the growing sensitivity of Chinese consumers toward gender-based stereotypes and the risks of using regressive cultural tropes in modern marketing.
SoBiz2026年6月22日 01:38
#Dettol#Marketing Backlash#China Consumer Trends