# Shi Zhancheng
Latest news and articles about Shi Zhancheng
Total: 2 articles found
Business
Towel Princes and DNA Tests: The High-Stakes Perils of China’s ‘Influencer-in-Chief’ Succession
Zhejiang Grace, a leading Chinese towel manufacturer, was forced to release a DNA test to debunk viral rumors of family infighting triggered by its heir's influencer marketing. The incident highlights the growing risks traditional Chinese firms face when leveraging social media fame to drive brand rejuvenation.
SoBiz2026年5月24日 07:53
#Zhejiang Grace#Towel Prince#Shi Zhancheng
Business
Scripting the Succession: How a 'Towel Prince' Rebranded a Chinese Manufacturing Giant
Grace, a leading Chinese textile brand, has utilized a 'scripted' family feud involving its third-generation heir to drive massive e-commerce growth. By leveraging viral short dramas and the 'Towel Young Master' persona, the company has successfully modernized its brand image while maintaining a pragmatic corporate governance structure.
SoBiz2026年5月18日 02:23
#Grace#Jieliya#Family Business