# Sinking Market
Latest news and articles about Sinking Market
Total: 3 articles found
The Fading Sizzle: Why China’s Former Chicken Steak King is Retrenching
Zhengxin Chicken Steak, once the largest food chain in China, has closed over 15,000 stores as its rapid-franchising model hits a ceiling. The brand’s decline highlights a broader trend where market saturation, shifting health consciousness, and food safety concerns are forcing former street food leaders to retrench.
The Parent Trap: Why Mixue Bingcheng is Cannibalizing Its Own Coffee Empire
Tea giant Mixue Bingcheng is increasingly encroaching on the market of its own sub-brand, Lucky Cup, by upgrading its coffee technology and offering lower prices. This internal rivalry suggests that Lucky Cup's mission to become the 'coffee version of Mixue' is being undermined by the parent brand's own expansion.
The Price of Low-Cost Dominance: China’s Fast-Food Giant Wallace Delists Amid Quality Struggles
China’s largest domestic fast-food chain, Wallace, is delisting from the New Third Board to cut costs and restructure. Despite its massive footprint of 20,000 stores, the brand is struggling with persistent food safety scandals and intense competition from both domestic upstarts and international giants.