# Spring Festival
Latest news and articles about Spring Festival
Total: 8 articles found
Jack Ma Reappears at Alibaba as New AI Shopping App Prepares a RMB3bn Lunar New Year Push
Jack Ma's recent visit to Alibaba's Qianwen team coincides with a planned RMB3 billion Lunar New Year promotional campaign for the AI-enabled shopping app. The effort aims to embed Qianwen in everyday holiday consumption by leveraging Alibaba's ecosystem, but it carries commercial and regulatory risks.
Alibaba Stakes 3 Billion RMB on 'Action' AI to Win the Spring Festival Battleground
Alibaba is investing RMB 3 billion in a Spring Festival campaign that stitches its Qianwen AI into commerce and local services to serve as an action-capable assistant. The move contrasts with Tencent’s cash-driven social push and ByteDance’s entertainment-focused AI experiences, and could determine which platform secures the mainstream AI entry point in China.
Alibaba’s Qianwen Escalates Spring Festival Subsidy War — 3 Billion RMB Pushes AI from Chat into Commerce
Qianwen has launched a 3 billion yuan Spring Festival campaign, enlisting multiple Alibaba ecosystem services to offer free orders and large cash red packets aimed at turning AI from a chat tool into a transactional assistant. The push comes amid competition from rivals such as Yuanbao, which offered 1 billion yuan in red packets, and marks a broader pivot by Chinese platforms to embed AI into everyday commerce during the high-spend Lunar New Year period.
Pony Ma Bets on Another Red‑Envelope Blitz to Jump‑Start Tencent’s AI App
Tencent will give away 10 billion yuan in Spring Festival red envelopes via its new AI app Yuanbao, aiming to reproduce the viral growth that WeChat achieved in 2015. The campaign underscores Tencent’s strategy of using cultural moments and heavy subsidies to drive rapid user adoption of new services, even as it faces competitive and regulatory pressures.
Red-Envelope Arms Race: China’s Tech Giants Make Lunar New Year the Battleground for AI Entrypoints
Chinese tech giants are using traditional Lunar New Year red‑envelope campaigns to fight for dominance over consumer AI entry points, with Baidu and Tencent pledging hundreds of millions to a billion yuan in giveaways. These promotions aim to convert festival virality into long‑term control of AI interfaces and datasets, but they also carry high cost, regulatory and competition risks.
Baidu and Tencent Splash Cash Ahead of Lunar New Year — A High‑stakes Push for Users and AI Attention
Baidu will distribute RMB 500 million via its Wenxin assistant between January 26 and March 12, while Tencent’s Yuanbao plans a RMB 1 billion Lunar New Year giveaway starting February 1. The campaigns marry traditional festival red‑packet culture with AI marketing and social sharing tactics to boost engagement and gather user data ahead of a critical commercial season.
China’s Big Tech Turns Lunar New Year Into an AI‑Fueled Cash War: Baidu and Tencent Pour Billions into Red‑Packet Promotions
Baidu and Tencent have launched multi‑hundred‑million‑yuan Spring Festival cash campaigns, coupling traditional digital red packets with AI demonstrations and ecosystem plays. The promotions highlight an emerging pattern: China’s tech giants are using culturally resonant incentives and AI showpieces to drive short‑term transactions and long‑term platform engagement, with implications for competition and regulation.
Baidu Throws Its Hat Into the New Year AI Bonanza with a RMB 500m Red‑Envelope Push
Baidu is offering users a share of RMB 500 million in cash rewards via its Wenxin assistant from Jan 26 to Mar 12, with individual prizes up to RMB 10,000, and has been named chief AI partner for the 2026 Beijing Spring Festival Gala. The promotion is a marketing gambit to boost engagement and legitimacy amid intense competition among Chinese tech firms for AI users, but it carries economic and regulatory risks.