# Trademark Law
Latest news and articles about Trademark Law
Total: 3 articles found
Slippery Marketing: Why Jinmailang’s 'Hand-made' Trademark Backfired in China’s Noodle Wars
Jinmailang is facing a severe backlash after it was revealed that its 'Hand-made' noodles were actually factory-produced, with the term used only as a deceptive trademark. The scandal comes at a critical time for the company, which is suffering from sharp revenue declines and a failed eight-year quest to go public.
The Bitter Aftertaste of China’s ‘Pseudo-Natural’ Beverage Boom
The exposure of Songyou Juice for its minimal fruit content has sparked a broader critique of 'pseudo-natural' marketing in China's beverage industry. These companies exploit cultural health myths and trademark loopholes to sell sugar water as premium wellness products, generating billions in revenue while eroding consumer trust.
Slippery Slope: Why Trademark Scandals and Sinking Sales Are Choking China’s Instant Noodle Giant
Jinmailang, a major player in China’s instant noodle industry, is facing a dual crisis of deceptive trademark claims and a nearly 30% drop in annual revenue. As competitors like BaiXiang seize market share, Jinmailang’s reliance on misleading volume claims has triggered legal scrutiny and consumer backlash, threatening its long-stalled IPO plans.