# XMAGE

Huawei’s Pura 90 Strategy: Swallowing Costs to Secure the High-End Throne

Huawei has launched its Pura 90 series with a starting price of 4,699 yuan, absorbing a 1,500 yuan increase in production costs to remain competitive. The new flagship emphasizes breakthrough 200MP camera technology and AI-integrated photography tools to solidify its position in the premium market.