# Xiaohongshu
Latest news and articles about Xiaohongshu
Total: 3 articles found
China’s “Gilded” Snacks: Why Mall‑Boutique Nuts Have Triggered a Consumer Backlash
High‑end Chinese snack brands have moved traditional roasted seeds and nuts from street stalls into glossy mall stores, prompting sticker‑shock and online backlash as prices climb into the hundreds of yuan per jin. The premium push is driven by mall costs, higher‑grade raw materials and craft processes, but it collides with entrenched consumer expectations and a category that lacks coffee‑style habitual demand.
Walmart China and Xiaohongshu Open 'Mashu' Experience Store — A Bet on Interest-Driven Retail
Walmart China and Xiaohongshu opened a jointly branded concept store in Shenzhen that combines Walmart's supply-chain and private-label strengths with Xiaohongshu's trend insights to create interest-led, experiential shopping. The "Mashu" store replaces category shelves with themed "interest islands" and co-branded SKUs, signalling Walmart's strategic shift from mass merchandising toward customer-centred, omnichannel retail.
China’s Podcast Moment: Celebrities, Platforms and the High‑stakes Rush into Video Talk Shows
A wave of Chinese celebrities and influencers are launching video podcasts as platforms such as Bilibili and Xiaohongshu weaponise creator funds and tools to win high‑value audiences. The format boosts engagement and brand opportunities but faces hurdles: high production costs, uneven on‑camera talent, and a concentration of success among established personalities.