# brand premium
Latest news and articles about brand premium
Total: 2 articles found
Business
Golden Queues: How China’s luxury-gold rally birthed a high‑risk daigou economy
A recent surge in gold jewellery prices in China has spawned a lucrative but fragile daigou (proxy buyer) market. While experienced resellers have made substantial short‑term gains by exploiting store promotions and scarcity, the trade is exposed to fraud, leverage risks and collapsing margins as competition intensifies.
SoBiz2026年3月14日 05:38
#gold#daigou#China retail
Business
China’s Well‑Heeled Trade Logos for Value: The Quiet Revolt Against Expensive Down Jackets
Affluent Chinese shoppers are increasingly choosing mid‑market, well‑specified down jackets sold through membership stores and discount platforms, cutting into the premium previously paid for luxury logos. The change reflects the erosion of information asymmetry and a broader shift toward buying measurable value rather than symbolic goods.
SoBiz2026年1月29日 03:30
#China consumption#down jackets#Sam's Club