# collectibles
Latest news and articles about collectibles
Total: 3 articles found
Moutai’s Zodiac Reset: Horse-Year Release Marks End of Speculative Boom and a Return to Consumption
Moutai’s Horse-year zodiac release cooled quickly as the company deliberately tightened distribution and pricing, shrinking speculative premiums and redirecting the series toward consumption and collecting. The dual-version product design and timed releases aim to broaden access while protecting scarcity, but channel delays and cautious sentiment mean short-term risks remain.
Moutai Cools the Speculative Bubble: Zodiac “Horse” Release Signals Shift from Investment to Consumption
Moutai’s latest zodiac release, the Horse-year “Ma-Mao,” has seen resale premiums shrink and dealer enthusiasm cool after the company introduced lower-priced and higher-quality dual versions and tightened release controls. The move reflects a deliberate strategy to reposition zodiac bottles from speculative assets toward consumer and collectible products, stabilising prices and emphasising cultural and drinking value.
Moutai Scrambles After Zodiac-Label Typo — A Small Slip, Big Implications for a Sacred Brand
A printing error on Moutai’s 2026 Horse-year packaging turned the character 昴 into 昂, prompting rapid company action to correct supplies and offer exchanges. While the mistake risks minor reputational damage, collectors’ interest in misprints could make the flawed bottles more valuable on the secondary market.